Supply chain management Essay

In this final paper for Managerial Finance I will attempt to show how the supply chain inventory management method can be affected depending on the situation of the retailer. Studying the control method for problems in inventory, which would include both, excesses in inventory as well as shortages, and hoping to minimize loss. Use of SCM as a Method of Inventory Control I have decided to do the final for Managerial Finance on the use of the SCM method as a form of inventory control, because I have worked in a business that has used many different forms of inventory control. As a manager it was one of my responsibilities to maintain inventory and observe any losses as a loss prevention issue that must be discovered. The ordering responsibility for inventory was one of my most important duties as a manager. â€Å"Supply Chain Management is a set of synchronized decision & activities, utilized to effectively integrate suppliers, manufacturers, transporters, warehouses, retailers & customers so that the right product or service is distributed at the right quantities, to the proper locations & at the appropriate time, in order to minimize system wide costs while satisfying customer service level requirements. (Misra, 2010) Finding different options for inventory choices as well as finding prices that reflects a profit for the company was primary reasons for me to research the available possibilities in inventory. Deciding a price for acquiring inventory is an important aspect of making a determination in product for any company striving to make a profit. An important aspect of inventory is the amount of inventory that needs to be ordered, as over ordering or under ordering can be just as problematic for a company. A company that over orders does ot receive profit, because they have put out too much money without a return on that investment, will not make a profit. A popular product may sell very well for a company, but an overabundance of product means that the remaining product after sales may end up being a loss if sales do not again pick up. Under ordering can be just a big of a problem for a company because when customers start coming in for products that are not on the shelves it leads them to find alternate sources for their purchases. Under ordering can also create problems when it comes time to do a secondary order. The initial under ordering of product can lead even the most cautious of managers to second guess their ordering process. The initial under order leads a manager to think that they need to order more of the product to compensate for future sales of the product. The main problem that comes from this common over reaction is that the company lost out on sales on the initial order so tried to compensate by ordering more of the product on their new order. There may have been an increased demand on the first day of sales that may not (usually not) return when the manager orders more stock. The ability to make an initial determination as to the proper inventory can be a deciding factor on a profitable business and an unprofitable one. SCM or supply chain management is a process that refines the process in which managers make their decisions for the products and services that the company offers. SCM is a way for a company to find the products that they offer to their customers. â€Å"The Supply Chain management (SCM) is defined by the Supply Chain Forum (SCF) as the integration of key business processes from end user through suppliers that provide goods, services and information that add value for customers. (Assey, 2012) Supply chain management takes the production of a manufacturer and presents it to a supplier; the supplier then presents those products to the retailers which in turn provide those products to the customers. Choosing the supplier that gets the best deal from the manufacturer is going to give the most profit for the retailer selling the product to their customers. The process of supply chain management can actually merge retailers with supplier just as suppliers merge with the manufacturers. Some companies choose to use various different suppliers for their products while other companies choose to use a single supplier for their product. Personally I worked for a video game company called FuncoLand which was purchased by a company called Babbages, which merged with Electronics Boutique. After the merger the name of the company was changed to GameStop which is now the largest video game retailer in the United States. The thing that makes this important to this paper is that when FuncoLand was purchased by Babbages the supply chain changed. The change in the supply chain meant that all orders must be relooked at to insure the same profit levels for products that GameStop enjoyed. The single supplier for GameStop was replaced by the numerous different suppliers of Babbages. Every item of inventory needed to be checked to make sure they reflected a price that was going to produce profit for the merged FuncoLand and Babbages stores. Inventory charts were created and every store of both needed to inventory all items listed so that they could be compared with the new companies overall stock as well as profit ratios. Once the inventories of both companies were done there was a coordinating effort by upper management to determine prices of available product as well as the suppliers that were going to deal which each stores location. The numerous different suppliers made each location different in their ordering and inventory procedures. As could be expected this made it very difficult for these merged companies to be individually managed by the district and upper management. Each individual store was looked at by the store managers and was expected when issues arose to contact headquarters immediately. The buyout of these two merged companies by Electronic Boutique turned out to be a blessing in disguise for all involved. Electronic Boutique used a single supplier had dealt with the same supplier for years and had already worked out their profit ratios (including the purchase cost of the two companies) and store management once again needed to inventory their entire product for the new owners. The name was changed to GameStop and all store locations now used the same supplier and the prices for each store location were set by upper management. Ordering was done automatically based on the initial stores inventory counts and the new POS systems. While I understand there is an alternate definition for POS in this instance it refers to â€Å"point of sale†. The point of sale system was built using the store’s inventory, and orders for products were made, when the sales reached a certain level. Once a product reached a certain level of sales and did not continue to sell the item was automatically removed from the automatic reorder listing. The product would not be reordered into that store location unless it was a pecial order done by the stores management and usually had to be presented with a reason for the order to be made. In the four years that I worked for GameStop I only ever had to use this feature one time. A customer wanted Final Fantasy 7, new and unopened, and this was well over a year after the initial release of the game. The suppliers notified the upper management that they could do this, and I placed an order for the product as a full pre-sale, which means that the money was available to GameStop before the product was available to the customer. Being the only time this issue ever arose for me while working at GameStop it was an interesting learning experience about how a supply chain management process works. â€Å"The descriptive model presented is useful in settings where organizational structure and the supply chain are needed to support sustainable products and processes and whose success is facilitated by establishing strategic partners, especially those that make possible economies of scale†. Pullman & Dillard, 2010) Since one of the primary reasons for using supply chain management is to reduce inventory and cost for a company, GameStop has achieved what neither FuncoLand nor Babbages were able to because their use of a single supplier made achieving profit that much more possible for the mangers making their store orders. â€Å"Most of the decline is due to more efficient cash and inventory management†. (Ross, Westerfield, Jaffe, Jordan, 2010) The main purpose of examining the supply chain management method is insuring that the retailer gets the best uses of their supplier(s). Minimizing shortages, while acquiring profits, in an attempt to optimize the proper supply for each location, is another purpose of using supply chain management. The strategy can be difficult to implement for those unaware of the procedures. I must admit that I did not realize the purpose (or the concept) of supply chain management, at the time I worked for GameStop. Looking back at my time at GameStop has led me to a new appreciation for the business that was built off of the back of FuncoLand.

Psychology Generalization and Discrimination

fig. 1. Stimulus generalization gradient for subjects that were trained to identify the target length which is of 75 as the dimension of length and were tested in the presence of the other dimensions of length. fig. 2. Effect of intradimensional discrimination training on stimulus control. Subjects received discrimination training in which the S- was 85 as the dimension of length, keeping the S+ 75 as the dimension of length. 2 . In Figure 1, it shows the comparison of the stimulus generalization gradients of two different subject groups, between the class average and me as an individual. To commence with, lets talk about the curve representing the class mean. The shape of the graph is basically symmetrical between 55 and 80, which these numbers are the indication of the length of the line presented. Though 75 is the target length, the highest rate of response occurred in response to the length of 65 and 70, both encountering 100% of responses. The subjects also made substantial numbers of responses when length of 60 and 75 were tested. However, when length of 55 and 80 were tested, response rates decreased quite dramatically, only 20% of the total responses were recorded, making the graph a bell-shaped one. As for length of 85 or above, no responses were detected. For the curve representing my own result, it is more or less a symmetrical graph as well. The highest rate of response occurred in response to the original length of 75. Once again, substantial numbers of responses were also detected when length of 70 and 80 were tested. Yet there is a huge decrement of response for much shorter or longer lengths (i. e. , 55-65 and 85-95), no responses were detected. These two curves both serve to indicate the phenomenon of stimulus generalization, though the individual result better explains it. The peak of response rate lies on or around (for the class mean) the target length,75. But quite a similar percentage of total responses were also made to the lengths around the target one, this indicates that responding generalized to the 70 or even 65 and 80 stimuli, therefore a gentle gradient could be plotted. On the other hand, as the length of the test stimuli became increasingly different from the target length, progressively fewer responses occurred. It is because the difference between the tested length and the target length was significant enough to be recognized and differentiated, thus quite a ramatic decrement of responses occurred when a comparatively very short or very long line were tested. The results shown a gradient of responding as a function of how similar each test stimulus was to the original training stimulus (target). One reason for not having the highest percentage of responses at 75 for the class statistics would be because it was reflecting the class avera ge responses and there might be out-lyers whose results affected the norm. Stimulus generalization gradients provided precise information about how much a stimulus has to be changed to produce a change in behavior. A gentle slope shows the variation in the stimulus is not significant enough to produce a respond to the variation while a steep slope shows the variation in the stimulus is large enough for the subjects to respond to it. In Figure 2, it shows the comparison of the intradimensional discrimination gradients of the two subject groups (me as an individual and the class average). To commence with, I will first talk about the curve representing the class mean. The shape of the curve is asymmetrical, with the highest percentage of response again occurred in response to the length of 65 and 70, achieving 100% responses. But this time, once the length increased gradually from 70, the percentage of response decreased steadily until it reached 0% when the length of 85, which is the S- (discriminative stimulus), is tested. Although the target length was again, 75, there is a counterintuitive phenomenon known as the peak-shift effect to explain the peak of response lying on 65 and 70 instead of 75. Quite high percentages of response were occurred when 75, the target length was presented. Yet the percentage of responses was higher to 65 and 70 than to 75. This shift of the peak responding away from the original S+ is recognizable after discrimination training with the length of 85 as S-. This shift of the peak has an explanation other than the generalization. During the earlier phase of discrimination training, responding was never reinforced in the presence of the 65 and 70 stimuli. However, because the target stimulus and the discriminative stimulus are similar in intradimensional discriminative tasks, the generalization gradients of excitation and inhibition will overlap. This is due to the inhibitory response learnt when S- is presented in the discriminatory training. Moreover, the degree of overlap will depend on the degree of similarity between S+ and S-. Since then, generalized inhibition from S- will suppress responding to S+ resulting this peak-shift effect. As for the curve representing my own result, the graph is more or less like symmetrical, with the peak occurring at the length of 75. The percentage of response increased significantly from the length of line varies from 65 to 70, creating a steep slope. For lines which differed from the target length comparatively much, like 55-65 and those above 90, no response were made, therefore 0% of the total response were recorded. Though I have also gone through the discrimination training, the absence of peak-shift effect may be due to individual difference, or insufficient training, therefore I still responded most to the S+ stimulus (target length,75) and responded progressively less as the length of the test stimuli deviated from the S+ stimulus.

The Symposium Reflective Journal Term Paper Example | Topics and Well Written Essays - 500 words

The Symposium Reflective Journal - Term Paper Example Socrates’ speech is one of the latest ones and it is in typical Socrates’ manner – dialogue. Using persuasive arguments Socrates responds to the, previous to his, speech of Agathon asking the man some questions that logically lead them to some crucial conclusions about Eros. Socrates claims, and it sounds really reasonable, that â€Å"Eros is love, first of all, of some things, and secondly, of whatever things the need for which is present to him† (Plat. Sym. 200e). The next following logical arguments that come after this one claim that Eros strives to beauty but it isn’t beautiful itself as it wants only to possess beautiful things. The point seems not really convincible as the concept of love becomes totally vague. The first reason is that if Eros is a kind of love that wants to have beautiful things in its possession and preserve them, then how does it work in real life and where does this Eros exist? What kind of phenomena is this? Retelling hi s dialogue with some woman Diotima, Socrates comes to the conclusion that it turns out that Eros is ugly as far as it strives to possess beauty, and Socrates argues that ugly thing cannot be good (Ibid. 201c). From this point it is impossible for Eros to be a god. Diotima solves the dilemma and answers the question of the essence of Eros. She points out the Eros is â€Å"a great spirit: for the whole of the spiritual is between divine and mortal† (Sym. 202e). The Diotima’s definition of the essence of Eros shows that it is a special force which is a kind of medium between gods and humans, it is a sort of connection between them which also helps people to connect with gods. The Socrates description of Eros becomes logical in connection with the entire doctrine of world view described in Plato’s dialogues. Probably, Eros is the force that connects the world of ideas with the material reality and makes everything in this world to move and

Week 5 Discussion-Environmental Essay Example | Topics and Well Written Essays - 500 words

Week 5 Discussion-Environmental - Essay Example   DDT offers much more benefits in saving lives from the Malaria menace which are  Ã¢â‚¬Å"well worth the risk†. Amir Attaran, Donald  R. Roberts, Chris F. Curtis & Wenceslaus  L. Kilama. (2004)  The pesticide DDT was touted again as â€Å"the most effective way to fight malaria† after being shunned for decades  as â€Å"an environmentally damaging chemical†. The  World Health Organization announced its support  for generally indoor spraying of  the pesticide   DDT specifically   to control the menace of mosquitoes in high risk countries. [Nature, Apoorva Mandavilli (2006)   Ã‚  Ã‚  Ã‚   But this was not to be, and earlier this year, May (2009), â€Å"the UN agency quietly reverted to promoting less effective methods† to tackle the disease, which is definitely going to affect millions of the world’s poorest sections of society who depend greatly on this effective and affordable material. The UN officials are actually pushing for a â€Å"zero DDT world†, citing a pilot program, that reduced Malaria cases in Mexico and South America by using ‘chloroquine’ pills to unaffected people,†. But the fact is that ‘chloroquine’ is more effective in therapeutic use. In fact, scientists have reservations about the safety of the drug as it has proven to be toxic and can cause heart problems. This drug was effective in the sub-Saharan Africa, where maximum death occurs due to Malaria, but it started failing during 1970’s as the parasite developed resistance against the drug. Even if these drugs worked, they are very expensive for people to afford them and so impractical to be used especially for some of the poorest regions around the world.   So it shows that spraying of DDT is an integral part of  the effort to eradicate Malaria.   Ã‚  Ã‚  Ã‚   Although WHO has not totally banned DDT, yet by revoking its approval, it has made things difficult for the poor

Position Paper On Negative Campaigning In The Local Politics Essay

Position Paper On Negative Campaigning In The Local Politics - Essay Example This is perhaps the only reason for its dislike with the general public. The medium for negative campaigning can include ads, speeches, pamphlets etc. but is most successful in ads especially in modern elections. Trevor Parry-Giles and Shawn J. Parry-Giles in their paper "Embracing the Mess: Reflections on Campaign 2000", believe that modern politics has degenerated gravely. They take issue with a section of academics who believe that the problem of negative campaigning and especially negative advertising has been greatly exaggerated. The two contend that the issue of negative campaigning and its harmful effects are underestimated. They do agree that the most used negative ads are contrast ads which show a difference in position between a candidate and his opponent. However they also point out that negative ads that insult, that are false and misleading and plain dangerous thrive "under the radar of mainstream media" (722). Before we go any further, we need to explain exactly what is meant by the term negative campaigning. Richard R. Lau and Gerald M. Pomper in their paper "Effectiveness of Negative Campaigning in U.S. Senate Elections" describe negative campaigning as focusing on the defects of your opponents, be they campaign policies or personal failures. Positive campaigning is the simple opposite, with the focus on a candidate's own persona, his policies, strengths and successes. Early studies in experimental research have indicated that people were indeed repelled by negative campaign ads which in turn led to low voter turnout. Recent research, which has been generally survey research, on the other hand vindicates the view that people may be influenced more by negative campaigning than they would like to believe. Psychologically it has been attributed to the fact that humans are wired to respond more to negative information than the positive. As explained by Paul Martin in his essay, "Inside the Black Box of Negative Campaign Effects: Three Reasons Why Negative Campaigns Mobilize" man's involuntary stimulation to negative information is primeval, generated by the need for a quick response to what can be a threat to us. Martin cites a host of critics and theorists to prove that negative information generates a quick and heightened level of awareness in people. He claims in his paper that a predisposed susceptibility to negative information or in this case negative campaigns move people toward political participation rather than away from it.Though there is felt to be a preponderance of negative campaigns today, they have been around for decades. A famous negative campaign ad was the Daisy ad utilized by Lyndon B. Johnson to defeat Barry Goldwater in the 1964 U.S. Presidential elections. The ad shows a young girl counting the petals of a daisy, symbolizing innocence and fragility. The image of the girl then is replaced by the mushroom cloud effect of a nuclear explosion. The point of the ad was to convey to the American people that only Johnson was equipped to handle the responsibility of being the President of a country with nuclear power. Johnson won by a landslide. According to Martin, negative campaigns work in three ways to influence voters. They raise awareness of pertinent public issues; they stimulate "anxiety" about a particular candidate and influence perceptions of a close and tight race

Private Search and Seizure and the Fourth Amendment Essay

Private Search and Seizure and the Fourth Amendment - Essay Example This discussion stresses that  the Fourth Amendment applies to police as they are state officers. Nevertheless, the â€Å"automobile exception† allows police to conduct any immediate search on a vehicle without seeking a warrant as it would take a lot of time to find a warrant and the vehicle may have moved away from the jurisdiction. Thus, the supervisor of Mr. Yourprop may direct the police officers to search the vehicle parked in the parking lot as there is probable cause that it may be carrying digital evidence of the company’s intellectual property. As much as the car is currently immobile, it is â€Å"ready to move† and thus subject to the automobile exception. In His interpretation of Chambers v. Maroney, Justice Stevens held that all immediate searches conducted on vehicles by police officers without a warrant were justified and not in violation of the Fourth Amendment as long as the police officers have probable cause to believe that the vehicle in que stion is carrying contraband.From this paper it is clear that  it may be carrying evidence of a criminal offense. This aspect of a reasonable expectation of privacy when it comes to vehicles is diluted by the regulation, use, and configuration of the vehicle. In the case Carroll v. United States, it was held by the Court that the expectation of privacy is lesser in motor vehicles due to their functions in transportation and it rarely serves as an individual’s personal effects’ repository or their residence.

One of today's most significant social changes Essay

One of today's most significant social changes - Essay Example The effects of globalization are that it is reducing distances and minimizing times, and creating a feeling that we are now living in a ‘global village’. It is a very significant issue to discuss because it affects every person and nation. It is breaking down various barriers and making things possible that were not possible before such as knowing about what is happening in another part of the world and communicating with others across the globe. This is enabling greater interaction to take place on a global level whether it is for business, social or other purposes. However, it also means that certain political, economic and cultural entities are wielding their influence around the world to the detriment of the less powerful. This is posing problems such as various social inequalities and global divides. Globalization is being facilitated by the Internet and other information and communication networks, operations of international organizations and multinational corporations, international trade, migration etc. It is an inevitable process because technology especially has to advance for society to progress. What is needed therefore is a plan of action that could help to guide this process so that desirable conditions are created in which the world can positively benefit from globalization. One area of focus could be education in which we teach people to have a greater understanding of other nations, cultures, languages, societies, religions, etc. Our education systems need to help create â€Å"global citizens that have a keen awareness of the political, economic, social, and environmental concerns of out time† (globalization101.org, 2010). If it were possible to seek help from the Buddha, he could guide mankind towards a harmonious age in which people are considerate and understanding of each other. After all, his teachings are focused on eradicating suffering and promoting unity. Globalization allows us to transcend barriers to

Xuanzangs Heart Sultra Essay Example | Topics and Well Written Essays - 3000 words

Xuanzangs Heart Sultra - Essay Example The first part focuses on the Heart Sultra and on the reasons why the Heart Sultra is so important to the Chinese Buddhism. This part will cover the main differences among the different branches of Chinese Buddhism, before and after the Heart Sultra. The second part of the paper looks at the changes in Chinese Buddhism that came after the Xuanzang’s Heart Sultra; this part looks at how the Heart Sultra affected the Chinese Buddhism. This part of the paper also looks at the reasons why the Heart Sultra is different from other Sultras and why it caused so many changes in the Chinese Buddhism. The last part, i.e. the third part of the paper looks at how the Heart Sultra affects the modern world Chinese Buddhism. This part focuses on how the Heart Sultra has influenced the beliefs and the worldview of the modern Chinese Buddhism. Let us begin by looking at the Heart Sultra and the reasons why the Heart Sultra is so important to the Chinese Buddhism. For the better understanding of the importance of the Heart Sultra in Chinese Buddhism, it is important to look at the Heart Sultra in the context of Buddhism holy literature. In Buddhism, there is a vast of religious literature or Buddhist scriptures; there are indeed thousands of holy literature in Buddhism. For this reason, it is impossible for any individual to read and to master all the important Buddhist literature. Buddhist Holy Scriptures is referred to as Sultras (Sanskrit) or Suttas (Pali). Heart Sultra, therefore, is one of the many sultras of Buddhism.

Quickest Way to Re-inflate Economy Term Paper Example | Topics and Well Written Essays - 750 words

Quickest Way to Re-inflate Economy - Term Paper Example In order to manage the crisis, the central banks across the world had little funds in their treasury to re-stabilize the economy. Â  The central banks embraced huge amount of bad debts while the monetary reserves of the central banks hit the lowest values. Due to the slowdown of the business environment in the economies like the UK, US, Ireland, Canada, Austria, Greece, etc. the amount of goods and services produced by the business decreased. This led to the large number of job cuts and the unemployment level grew beyond the normal limits. The lowering of employment reached around 10% which meant that the income level of the households lowered. The situation led to the liquidity crunch in the economies and there was little money to be spent for purchase of goods and service. The decrease in demand in the economy due to the loss of purchasing power further slowed down the business activities and the investments. Due to this reasons, the economies plunged downwards with the cyclic dec line of demand as well as the business growth. The central banks had to find ways in order to fuel the economic growth of their country. This led to shift of the focus of the central banks towards the fiscal policies in order to stage an economic turnaround. The governments and the central banks have looked for ways that would offer the quickest mode of re-inflating the economy and stage an economic recovery. This resulted in the discussion of the economic fundamentals and the parameters that are responsible for the economic growth of the country. It has to be kept in mind that economic growth could be obtained in the fastest mode through the generation of demand. The demand-driven economies have experienced rapid growth rates in the past decades which include the US, UK, China, India, Brazil, Kazakhstan, etc. Thus the Federal Reserve and other central banks all over the world focused on regenerating the economic demands.

Article Review Essay Example | Topics and Well Written Essays - 500 words - 26

Article Review - Essay Example The article explores the currents state of Treasury bond yields and prices in the US financial market. According to Zeng, the strengthening of the bonds is a sign that inflation has been tamed in the US market. As result, the Federal Reserves is not in a hurry to increase the interest rates, a factor that has highly boosted investor confidence (Zeng, 2014). The trading in the Treasury bonds has recorded little change in terms of yields. This is in addition to the fact that the prices of imported goods has also fallen. The article states that in the current US financial market, the prices of the treasury bonds face no threats, a reason why investors are confident when investing in the bonds. The goal of the author in this article is to explore the state of the treasury bonds in the US market. The author wants to show that the increased confidence of the investors, a depiction that it is the right time to invest in the treasury bonds as inflation appears to have been tamed in the US financial market. In order to do this and to achieve the objective of showing that the current state of the US Treasury bonds has strengthened, the author analyzes the trading and yields from the treasury bond over the last couple of weeks in order to prove to the reader that the bonds have indeed strengthened. Ming Zeng has been able to achieve his goal of showing that the prices of the treasury bonds have strengthened. His success in attaining this goal is clearly evident with the way he is able to clearly show the prices and the yields of the treasury bonds over the last couple of weeks to clearly depict the trend and prove that they had strengthened. His conclusion that it is a good time for the investors to put their money on the bonds is valid as he is able to use factual data from Tradeweb/WSJ Market Data Group to prove his point and the

A Leader Essay Example for Free

A Leader Essay Leaders can be seen in a variety of ways such as a president, a soldier, an athlete. But does a lieutenant only lead his men into combat? Or does a president just send the military off to war in one command? Leadership has a far different meaning than one man giving orders. Being a leader, one must understand that you cannot carry every single thing upon your hands. Sometimes, even a leader can find themselves tied up in a knot and not realizing what they’ve done or are doing. Therefore, in a leadership position there must always contain a group so that way the leader will not rule over everything and actually be seen as an inspiring person; one who sacrifices themselves for others, and one who searches for the best outcome. Throughout my life of experience, I have come across â€Å"leaders and leadership†. There also have been many leaders way before my time came about. For example, somebody like John. F. Kennedy. This man was seen as very inspiring to the American people at the time. His speeches and commitment drove not only the people in the right path but the country as well. Currently, our country is being run by Barak Obama which is actually really good. He is a great example of a leader. He has helped our country in the past few years get a lot out of this huge dept we have and are actually still having. He’s also has helped us with this welfare and also is giving a bit more benefits for illegal immigrants. In addition, the outcome o f his work shall inspire the people of America. Currently my most favorable experience of leadership is actually taking place as we speak. I came across a book by the one and only great baseball player Josh Hamilton. It is called â€Å"Beyond Belief†. Josh Hamilton is a great example as a leader and is a man who inspires many ball players. Although he was drug tested and came out positive for cocaine and also suspended from the major leagues, he fought his way back to where he belonged in the majors. From a very young age he we always seen upon as the leader of the team. At the age of only six years old he obtained the skills to play with the older kids. Even then he was better than the older kids. He was always leading his teams in hits, average, and home runs. He carried this through high school. Although he was doing all these great things at once, being that type of leader is far different from being a leader for the team. He  would always care for his teammates as if they were brothers and always lightened up situati ons when they would be down a couple of runs or lost a game. He would sacrifice himself when needed and was always one for helping out his team before powering his skills onto the field. He was not a selfish person at all and never bragged about anything he did. He did it for the love of the game that he cherished so much. That’s what really defines a true leader. When one does not become selfish and truly believes in the good of things whether it is an athlete or a president. Therefore, the outcome will not only inspire teammates or the people of America, but maybe even inspire them self to do more and be greater. A leader always does what is best for the outcome. Overall for the country, or for their teammate. Within a leader, there is always something unique about them. There are reasons, facts, and details on why they seem so inspiring to many people and that is why they are chosen to be the leader or even simply be seen as a leader. Although a leader may have the drive to do something right it is not always the right or best thing. Groups will play an important role for the leader and back them up with opinions of their own. Furthermore, a leader must play along or they will not be seen as a one who sacrifices or inspires anything. Overall, the true greatness of a leader will only show when one is tested. It really can be at any moment. Josh Hamilton was tested for drugs and came out positive unfortunately. But the real test was whether he would be able to get back on his feet from this. Which in the end he did and fought his way all the way back to the top. Leaders do not vary simply off of how many people know them, how many votes, or how many home runs are hit. They’re leadership shows when they are in the toughest moments that seem they cannot get across but actually can. As long as there is a contained group within leadership, more often than not everything will be fine. Things will not turn into a dictatorship and one man will not lead his team to the world series. Therefore, the group within will help their leader realize what they are doing and they will in fact sacrifice, inspire, and search for the best outcome.

The advance of feminism into the workplace

The advance of feminism into the workplace From the beginning of the first wave of feminism following through to the third wave of feminism women in the workforce has changed substantially overtime. From the beginning roles of women staying at home being housewives and there high expectations from men, to the current times of the working mom. With help from legislation a woman entering the workforce has increased. As women entering the workforce started to evolve so did the laws. It started with women gaining the right to vote which increased the education and job opportunity. As times pass the Equal Pay Act was passed that improved economic status of women. There were some barriers such as the glass ceiling act that effected the advancement of women. The most recent law that has affected the working women is the Lilly Ledbetter fair play act. I choose this topic because I think women have came a long way and have gained a lot more independence to go out and work a job with the barriers that were faced. Beginning in the first wave of feminism and moving forward times have changed. Women went from being house wives to entering the work force. After the 19th amendment was passed giving the women the right to vote, may have been the opening door to end discrimination. Male politicians were enthusiastic about womens right to vote and allowing them to hold public office and service or juries. Following the pass of the amendment there was still many struggles to come to gain equality. The ideal role of women was to get married, have children and stay at home to keep things in order for the family. In another words they were considered a house wife. Betty Friedan who is considered the god mother of equality feminism stated that the statement of being a house wife can create a sense of emptiness, non existence, and nothing less in women (Iannone). She felt that the aspect of a housewife role was what made it impossible for women of adult intelligence to retain a sense of human identity and the firm care of herself (Iannone). While the women stayed home the men were responsible for running the country, being head of corporations and being the main provider to the household. There was fear that working women would compete for the mens job. Women who did work had low paying occupations. Even the females who held the same occupations as men were paid less for doing the same job. Beginning the 19th century there was and increase in the required educational preparation focusing on the study of medicine. In 1890, women constituted about 5 percent of the total doctors in the US. Not only were more women involved in the study of medicine they also focused on the teaching profession. During the first wave, and focusing on the 1920s is when things started to happen with women rights. During the 1920s, 1 in 4 women over the ago of 16 were part of the work force. The number of working women increased by 50.1 percent. As working women continued out in the workforce, they gained little opportunity to advance. They showed there success by demonstrating they were capable of economic independence. (Womens History in America) As the times progress and we move through the years into the second wave of feminism women entering the work force seems to increase. Since 1960 more women with children have been forced to work . For women with children under the age of 6, 12 percent worked in 1950, 45 percent in 1980 and by 1987 the amount increase to 57 percent. Over half of the mothers with children under the age of three were in the work force by 1987. During this time from 1950-1980 it was envisioned that women will educate themselves, pick a career path, and eliminate there dependencies on men. Women constituted more than 45 percent of employment in the US by 1989,and only a small share of those decisions making jobs. The numbers for women working as managers, officials, and other administrative has increase in 1989 they were out numbered by 1.5 to 1 by men. Women in 1970 were paid about 45 percent less than men for the same job. In 1988 the percentage for pay decreased to 33 percent less. Professional women d id not get the important assignments and promotions given to the male (Womens History in America). Women who are not able to pursue a career or who do not earn enough money to have and adequate standard of living are dependent on the government agencies or their husbands for support. In the glass ceiling during the period from 1985- 1986, one out of every four women earned less than 10,000 per year these earnings are less than adequate wages for single mothers. On average women have a lower income even with a degree or certificate than men who have comparable years of work experience without a high school diploma (as sighted in Rhoodie, 1989). The equal pay act of 1963 is the United States federal law amending the fair labor standards act. This law was aimed to eliminate wage level based on sex. It was signed into law on June 10, 1963 by John F. Kennedy. The law provided that no employers having employees subject to any provision of this section shall discriminate within any establishment where employees are employed, between employees on the basis of sex and paying wages to employees at a rate less than the rate that employees are paid of the opposite sex for equal work on the job (Wikipedia). By passing the equal pay act the congressional intent was the first step towards and adjustment of balance in pay for women. The Equal Pay Act should be a starting point for establishing pay for women. The impact that this law provided according to the bureau of labor statistics, womens salaries have increased from 62 percent of mens earning in 1970 to 80 percent in 2004 (Wikipedia). In 1991 the United States Department of labor used a term called the glass ceiling. The glass ceiling refers to a situation where the advancement of a qualified person within the organization is stopped at a lower level because of some form of discrimination, most commonly sexism or racism. This situation refers to the ceiling as there is a limitation blocking upward advancement and glass as transparent because the limitation is not immediately apparent and is normally an written and unofficial policy. This ceiling tends to affect working women the most. This barrier makes many women feel as they are not worthy enough to have high ranking positions, or that their bosses do not take them seriously or believe that they could be candidates for growth potential within the work place (Wikipedia). As we move forward into the more current times, the amount of women in the work place have increased. Today over 46 percent of the work force is women, over 37 percent of business managerial positions and held by women. The economy cant run with 46 percent of its workforce staying at home. All companies large and small recognize the value that women bring to their companies, and some have proven to run more successfully with working women (Pile). In addition, the average household needs two wages to meet todays financial needs. Women are following right behind the men with there salaries (U.S. Department of labor). In 2004 women earned 80 percent of there males salaries compared to the 63 percent in 1963 (U.S. Department of labor). The economy can not run with 45 percent of its work force staying at home (U.S. Department of labor). All companies, big and small, recognize the value that women bring to their companies, and some have proven to run more successfully (Pile). The existence of anti discrimination laws and the high cost of litigation have paved the way for many women to be promoted, and it is rare to find large established companies without written policies that help promote women to managerial positions. But even with the help of plan and anti- discrimination laws, women still run into a glass ceiling. One example is Deloitte and Touche, an accounting firm with a strategic plan to promote women. The firm found out that, although they had been hiring a workforce composed of 33 percent to 50 percent of women out of college annually, they retained a much lesser percentage a decade later. They found that only 14 percent of their partners were women. In the end they found out that women were not leaving because they were not happy with their jobs, they were leaving because the male managers had been favoring the male subordinates, and this frustrated women who were competing for these top assignments (Sommers). On January 29, 2009, Barack Obama signed into law the Lilly Ledbetter Fair Pay Act. This law is intended for fair pay of individual workers regardless of their gender, age, race, ethnicity, religion or disability. This bill is for the women across the country that still are earning 78 cents to every dollar men earn, and women of a different race even less. This means today that women are still losing thousands of dollars in salary, income and retirement savings over the course of a lifetime. This bill was a simple step to fundamental fairness to American workers. (Obama Signs Lilly Ledbetter Act) Women starting it the first wave had a very rough life starting out. They were confined to the house to raise the children and take care of the men. Women were not allowed to go out and make their own livings. They were to be there for the men and the family. Things starting out like this made it hard for women to enter the work force. Education levels of women were lower than men so therefore there pay was lower and that was something that escalated over time. Fair pay is still something that women face today. With the legislative rights such as the right to vote, equal pay act, and the fair pay act things have came a long way. Women are entering the work force now and making a living.

Customer Satisfaction at Sainsburys

Customer Satisfaction at Sainsburys Implications for the development of Sainsbury in the future 1. Introduction The retail industry is one of the oldest industrial sectors of UK having its roots based in the 19th century. An article in The Financial Times about Sainsburys dropping sales and consequently market shares triggered the research topic and we drove ourselves to the history of supermarkets to reveal the secret behind the big giants (Tesco, Sainsburys and ASDA) fighting for the top position in the market. The reason to select Sainsburys rather than other two foes from the flock was the interesting reign of Sainsburys in past 100 years of business. The article first illustrates the supermarket retailers background and outlines the present problems. Secondly, it analyzes the perception of customers towards the current supermarkets and the extent to which their needs are satisfied by Sainsburys. Finally, the possible solutions are evaluated and it indicates some recommendations for implementation. The work established in the following research is purely based on a quantitative data collection and scrutiny with a wide implementation of literature and marketing research tools. In the following research work, we, group of five students, have cloaked the role of researchers and reaped a considerable amount of sagacious know-how about conducting a research and using marketing research gears in different areas of research. 2. Background to the problem 2.1 About Sainsburys Sainsburys Supermarket is the longest standing major food retailing chain in the UK, with their first store opened in 1869. The mission and policy of Sainsburys is to provide customers with healthy, safe, fresh and tasty food. The quality and fair prices of Sainsburys is taking responsibility to their business. Sainsburys stores have particularly emphasized on fresh food and they devote themselves to create continuous innovation. Moreover, they are concerned about customer needs and based on these needs improve products regularly. Its market share is around 16 % and now they serve over 18 million customers a week. Sainsburys own 455 supermarkets and 301 convenience stores, the type of these stores are categorized into 3 types, which are Main Mission outlets, Main Plus format stores (hypermarkets),and Mixed mission format shops (Sainsburys Central and Local). The large stores offer approximately 30,000 products and offer and support the non-food products and services in many of their stores. Around 88% of British households are provided by the internet-based home delivery shopping service. At present, Sainsburys is the third biggest supermarket chain in Britain after the countrys largest retailer Tesco and Wal-Mart owned ASDA. Their business mission is to be the consumers first choice for food, delivering products of outstanding quality and great service at a competitive cost working faster, simpler and together.'(http://www.sainsburys.co.uk/sol/index.jsp, N.D) 2.2 Describe the problem Sainsburys used to take the biggest slice of the whole retail market in the UK. However, since 1995, Tesco started with their membership cards, and out of blue their sales have increased rapidly. Sainsburys became the third biggest supermarket chain in Britain after the countrys largest retailer Tesco and Wal-Mart owned Asda. (http://news.bbc.co.uk/1/hi/business/4694974.stm, N.D, BBC News) 2.3The main reasons for exploring the problem The formula of Sainsburys success could be concluded in the points which are listed below: High quality products quality assurance Wide range of products Different customer segmentations (http://www.foodprocessing-technology.com/features/feature56457/, ND) Although Sainsburys still follows these points to manage the company, but according to the reduction of the market share, the profit of managing Sainsburys has been more seriously affected. Although Sainsburys could retain the balance of revenue and expenditure, moreover, it remained permanent. It still needs to attract more customers and raise its market share. Furthermore, the needs of its customers should be valued and respected. We need to do marketing research to explore the possible factors which affect customers satisfaction and then use marketing strategies to improve these factors to increase customers shopping demands and enhance their loyalty. 3. Problem Definition An extensive study of market conditions and retail industry in United Kingdom gave us a brief idea about the status of Sainsburys in the retail industry. The largest retailer in the UK till mid 1990s suddenly dropped to the third position loosing its hold on market and decrement in the potential market customers. The decline in market shares and a low rate of sales returns was enough to define the problem for Sainsburys in the present market scenario. With new retailers emerging in the sector deploying all their marketing strategies to be the best in the race, it is very important for Sainsburys to take a brave step now to protect their current position and then to improvise on their hold in the industry. 3.1 Management Decision Problem What can Sainsburys doto regain the market share in retailing industry? The management team now require to sit down and discuss the failure points and the current shortcoming to establish a conclusion to why there is a constant downfall in the shares of the company and why it is being overtaken by a company (ASDA) which has its central operating sector based in a country (USA) which is thousands of miles away from UK. As per a latest study, the retail industry is expected to show an increase in 15% annually and Sainsburys needs to identify the market requirement till they become history for the consumers. (sources) 3.2 Marketing Research Problem The Management Problem was turned into a Research Problem which more specifically tackles the aim of this study. l To determine the various needs of shoppers and the extent to which current Sainsburys experiences were satisfying those needs compared to the competitors. The conversion of the management problem into a research problem makes the concept easier to understand and tackle. It gives a broader prospective of the problem and alongside makes a simple way to handle and implement the desired implications. 3.3 Research Components The research components further diversify the purpose of research and explain the problem in detail. The following components define the research problem: What is the demographic and psychographic profile of the customers? What do customers expect when going shopping in the stores? How well does Sainsburys existing products and service offering meet customers needs compared to Tesco and ASDA? Are there any customer needs that are not being adequately met by Sainsburys? How often do customers go shopping per week? 4. Research Approach Development In this section, it reveals the Exploratory Research conducted and the Conceptual Model. 4.1 Exploratory Research 4.1.1 Literature Reviews This section concerns some available information extracted from Literature Reviews. Based on literature reviews, service quality, is seen as an important factor, and closely related to a retail companies performance. Service quality is perceived by customers as the result of comparing the expectations about the service they are going to receive and their perceptions of the retail companys actions. (Rodolfo Vazquez et al, 2001). It is of great help to demonstrate how to assess the service performance of a retail company and it carries some implications itself as well, which is beneficial when making the model of this study. According to Yan Lu et al (2008) there are five dimensions of service quality in a retail store setting, including: physical aspects, reliability, personal interaction, problem solving and policy. In addition, Rodolfo Vazquez et al. (2001) found that service quality in retail companies adopting the commercial format of supermarkets has a four factor structure (physical aspects, reliability, personal interaction and policies). Physical Environment Physical environment incorporates the inward and outward appearance of the store. According to Rodolfo Vazquez et al (2001), physical environment involves the simplicity and importance of shopping from the internal appearance of the sales outlet. Based on this, Rodolfo Vazquez et al states that there are two physical aspects of supermarkets: store appearance, which includes: decoration, fixtures, equipment, cleanliness, design of product and services publicity leaflets and the convenience of shopping, which includes: interior design and store layout of sections and product shelf position. According to Poping Lin (2005), traditional wisdom teaches that one key to win market share is offering a wide variety of products, which can be helpful for attracting a wider variety of customers. Providing products and services at a close and most convenient location, is the very core of deriving the best return from investments, also the ambience a store maintains can influence a customers purcha se decisions to a great extent. (Prakash Gupta, year) Reliability According to A.Parasuraman et al. (1988), to be reliable is being able to perform the promised service dependably and accurately. Based on his research, A.Parasuraman et al. found out that reliability is the most important factor taken into consideration by customers when they evaluate a retail companys overall service quality. This has also been supported by many researches in other studies. Dabholker et al. (1996) indicate that reliability in the eyes of customers is a combination of keeping promise and doing it well. Keeping promise means that a retail company should stock enough products to satisfy customers needs and guarantee the products quality as well as allowing returns and exchanges and being willing to dealing with any problems from customers. On the other side, in the terms of doing it well, a company is expected to be able to provide customers with fast sales transactions and precise information, such as sales promotions, price and sales slips. (Rodolfo Vazquez et al, 2 001) Personal Interaction Based on existing literature, it is noted that customers are not only interested in the product offerings and physical environment, but also on the service provided by staffs. Personal interaction involves the process followed in order to obtain the sale and the service encounters where the need arises while coming in contact with the retail company employees. (Rodolfo Vazquez et al, 2001) According to Prakash Gupta (year), consumers look for help whenever they are in an emergency. In that situation, store employees helpful advice and assistance will help to reduce the attrition rate of customers and enhance shopping experience. Policy Policy captures aspects of service quality affected by the strategies of the prices and brand assortment. Brand assortment policy must be established with great care and also a large and wide-ranging assortment of well-known brands is needed. (Rodolfo Vazquez et al, 2001) In addition, retail stores should be able to come up with an attractive pricing policy. According to Siu and Cheung, policy has a great impact on customers repeat purchase intention. (Yan Lu, Yoo-Kyoung Seock, 2008) Customer Satisfaction Customer satisfaction is a measure of how an organizations total product performs in relation to a set or customers requirement (Nigel Hill, Jim Alexander, 2006). There is no better advertisement than a Satisfied Customer and nothing worse than a Dissatisfied Customer (Phillip Kotler et al, 2008). Marketing Researchers and Managers have realized how important customer satisfaction is. According to Robert Heller (2006), customer based strategy is the only important form of strategy, product and producer driven strategies are fast dying. Similarly, Customer Satisfaction is the ultimate goal, and an investment that often doesnt produce result in a short term, but leads to Customer loyalty in a medium or long term (Craig Cochran, 2003). The lack of attention to customer Satisfaction costs companies money because there is an intractable connection to high level of customer satisfaction and increased share holder value (Chris Denove, James D. Power IV, 2007) Loyalty It is believed that maintaining the current customers costs less than attracting new customers, in the light of this; it is wise for companies to pay close attention to retaining their current customers. There are efficiencies in dealing with existing customers rather than new customers. (Ruth N.Bolton, 2000) Relative retention has been shown to explained profits better than market share, scale, cost position, or any of the other variables usually associated with competitive advantage. (Niren Sirohi et al, 1998) In general, the customers loyalty is indicated by an intention to perform a diverse set of behaviors that signal a motivation to maintain a relationship with focal firm, including allocating a higher share of the category wallet to the specific service provider, engaging in positive word-of -mouth, and repeat purchasing. (Ulrich R. Orth, Mark T.Green, 2009) According to Zeithaml et al., favorable assessment of service quality leads to favorable behavioral intentions such as p ositive word-of-mouth and preference for one company over others. (Yan Lu, Yoo-Kyoung Seock, 2008). In other word, higher satisfaction relates to higher loyalty. (Ulrich R. Orth, Mark T.Green, 2009) 4.2 Conceptual Model On the basis of the literature reviews, a final model has been defined (Refer to figure 1), which consists of two parts. In the first part of the model, there are 4 Independent variables (namely Physical Environment, Reliability, Personal Interaction, Policy), consisting of several aspects respectively, that may have an impact on the Dependent variables (Customer Satisfaction as shown in the model). As regard to the second part of the model, we assume that the Independent variable, Satisfaction, is connected with Loyalty, Dependent variable. Table 1: Summary of Research Questions and Hypothesis Specification of information needed Depending upon each component of the problem and the conceptual model, research questions and hypothesis, the information needed can be defined as follows: Component 1: To determine the factors customers are apprehensive about when selecting a store for shopping. Perceptions of customers on factors that influence choice of supermarkets Component 2: To determine how well do existing service offering meet customers needs. Evaluation of customers on the performance of ASDA. Evaluation of customers on the performance of Sainsburys. Evaluation of customers on the performance of Tesco. 5. Research Design and Methodology 5.1 Research Design In order to obtain the required information to solve the marketing research problems, research design was carried out for the further step. The research design is the framework or blueprint for conducting the marketing research project that specify the procedures necessary to obtain the information needed. (Malhotra, 2009) There are two basic types of research designs available which are classified in terms of the research objectives: exploratory and conclusive. (Malhotra, 2009) In this report, both exploratory and conclusive research designs were conducted for Sainsburys. 5.1.1 Exploratory research design In order to understand and gain insight to the problem that the company is facing now, a detailed literature review was prepared. 5.1.2 Conclusive research design After gaining understanding of current situation and management-decision problem of the company from exploratory research, the conclusive research was designed to make the management decision, testing hypotheses and also examining relationships between factors influencing the supermarket selection and customer satisfaction of Sainsburys as compared to its competitors. Furthermore, the descriptive research was used to describe the market characteristics and determine those relationships. Due to time constraint, the single cross-sectional design was used and a selected group of respondents were measured at one time. The data-collection technique used in this report was the survey conducted by a predesigned questionnaire. 5.2 Methodology 5.2.1 Secondary research methodology In order to collect data about the companys problem in general, two types of the secondary research were collected. The first one is the internal secondary data. Obtaining information from companys annual report provided the background of the company and fundamental data about its market shares. The second one is the external secondary data. In research approach development step, literatures have been reviewed. The information was retrieved from many sources including census data that provided elementary background of demographic data of UK households and consumption behaviors of UK consumers. In addition, abstracts in form of bibliographic databases have been retrieved from the University of Leeds Portals library. Gaining information from above secondary data can help us to understand the companys situation, define the research problem and also develop an approach to that problem. Journal articles and books provide knowledge in defining the variables in the research model which led to formulate the hypotheses and forming questionnaire design. 5.2.2 Primary research methodology 5.2.2.1 Research approach The major research approach chosen in this report is questionnaire survey. A detailed survey selecting a large sample was conducted to support the literature to get a deeper understanding of factors in choosing supermarkets. Furthermore, surveys were chosen in order to gain insights into the consumer behaviors pattern and consumers perceptions of UK supermarkets. 5.2.2.2 Sampling design Due to budget and time limitation, sample surveys were selected based on direct questioning. A sample is a subgroup of the elements of the population selected for participation in the study. (Malhotra, 2009) In this report, the sample group was selected from the total population in the UK. In determining the sample size, the statistical method was chosen. The sample size was calculated as follows: 2500 * N * Z2 n = ____________________ [25(N-1)] + [2500 * Z2] Where n = sample size required N = population size Z = number of standard errors The total population size (N) is 41,020,711 which are derived from the estimated people aged at 15-64 years in the United Kingdom as of July 2009. The source of information is The Central Intelligence Agency (CIA). In this case, the most commonly used 95% confidence level is applied. When the variables are taken, the result obtained from the formula could be as below: 2,500 * 41,020,711 * 1.962 n = __________________________ 25(41,020,711 -1) + (2,500 * 1.962) = 384 Due to time and cost constraints, 40% of the total sample size was taken into consideration, therefore adding up to 154 samples could be collected in conducting the survey. For the sampling method used in the surveys, the data collected through a survey of 154 respondents was divided into two proportions equally. The probability sampling techniques used in this report is Simple Random Sampling (SRS) in which each sample in the total population has an equal probability in selecting. (Malhotra, 2009) Therefore, half of the total questionnaires were executed by people living in Leeds and the rest was from people living outside Leeds. Moreover, two ways in distributing the questionnaires were conducted: paper based and online based survey. 5.2.2.3 Questionnaire Design (Refer to Appendix 1) The division of research problem into components made the way to design the questionnaire to analyze the market scenario and the customer needs. The background of the questionnaire design was the basic study of the component and sub-dividing the components into various similar factors which are considered to select or prefer any retail industry. The Physical Factors were classified as size, location, layout, and etc. of the store and mentioned as questions in the draft. 12 broad questions were decided on the basis of relevance and availability of time for the participant to come out with rational answers without any external or internal influence of reviewer or the industry. The intention was to collect some primary data about the general perception of people and then segmenting them as per their responses and choices. As required questionnaire was designed in 4 major segments in five pages including the introduction and purpose of study, literature was consulted to find out the best blue print of the questionnaire. It was also considered that all the questions are easy to understand and the response is useful for the analysis of the components. The questionnaire was designed with both multiple choice and dichotomous questions with all the scales referred as per the 5 Point Likert Scale l The first section dealt with the general introduction of the respondents to the retail industry, the shopping habits and the familiarity with the retail market. l Section 2 were the general factors affecting the selection of supermarkets and respondents preference of retail stores, continued with the acuity of three major supermarkets in the UK namely ASDA, Sainsburys and Tesco. l Section 3 covered the satisfaction and loyalty level of the participants towards their favorite retail store. l The final section was the personal information about the respondent assisting with the demographical and segmentation of the participants. The sentences of the questionnaire were made simple and all the options and questions were double checked for any offence in the questions. It was specially taken care that every response should be informative and two open questions were also provided in the questionnaire in order to find depth know-how about the stance of people towards Sainsburys irrespective they are loyal members of Sainsburys shopping club or not. 5.2.2.4 Field work The data was collected between the 18th and the 22th of November, 2009. The questionnaires were collected in different times and different places, targeting all supermarket shoppers throughout the UK; starting from University of Leeds, city centre, flat residents and people outside Leeds. The questionnaire delivering method was personal interviews in order to control the response rate and clarify the complex questions. 5.2.2.5 Analytical issues A diversity of analytical methods was used to gather the data and analyze the results. To analyze the basic statistics, descriptive statistics has been used. Furthermore, graphical representations and one-sample tests were applied to present the demographic and psychographic profile of respondents and also examine the influential factors when choosing a supermarket. To analyze the relationship between independent and dependent variables, the regression analysis has been used. Bivariate regressions were used to test the hypotheses H1, H2, H3, H4, and H5 while multiple regression analysis was used to test whether or not there is collective relation between all hypothetical factors and customer satisfaction. 6. Results and Analysis In this part, SPSS was used to represent the basic statistics, graphical representations and one-sample tests in order to answer the five problem components. Also, it was used for testing whether or not the results support the hypotheses. 6. 1. Analysis of Problem Components 6.1.1 Examining demographic and psychographic profile of respondents There are 154 questionnaires have been completed which 60 % is female and the other 40% is male. (Refer to Appendix 2) More than 50% of respondents aged between 18-24 years old and they are all students. The second most majority is people aged between 25-34 years old. The minority is people aged more than 65 years old. (Refer to Appendix 3) By far the most of respondents are single due to the fact that they are students. One-fifth of them are married and there is no widowed who filled in the questionnaires. (Refer to Appendix 4) More than a half of respondents are students and nearly 30% of all respondents are working and employed by the company. (Refer to Appendix 5) Nearly half spend between  £20 40 when going shopping while the average household annual income is below  £ 15,000. (Refer to Appendix 6 and 7) 6.1.2 Examining factors affecting supermarket selection Table 2: One-sample T-test statistics results One sample T-test were carried out to test the extent to which the mean scores are significantly higher than the mid point 3 on the scale ranging from 1 = the least important to 5 = the most important. Results summarized in the table indicate that customers evaluate the Independent variables positively when choosing which supermarket to shop in, but at different levels. It is also obvious from the table that Price, Location/Nearness, Quality of Products, Variety of Products have the strongest mean. It is important to note that the 4 Independ Customer Satisfaction at Sainsburys Customer Satisfaction at Sainsburys Implications for the development of Sainsbury in the future 1. Introduction The retail industry is one of the oldest industrial sectors of UK having its roots based in the 19th century. An article in The Financial Times about Sainsburys dropping sales and consequently market shares triggered the research topic and we drove ourselves to the history of supermarkets to reveal the secret behind the big giants (Tesco, Sainsburys and ASDA) fighting for the top position in the market. The reason to select Sainsburys rather than other two foes from the flock was the interesting reign of Sainsburys in past 100 years of business. The article first illustrates the supermarket retailers background and outlines the present problems. Secondly, it analyzes the perception of customers towards the current supermarkets and the extent to which their needs are satisfied by Sainsburys. Finally, the possible solutions are evaluated and it indicates some recommendations for implementation. The work established in the following research is purely based on a quantitative data collection and scrutiny with a wide implementation of literature and marketing research tools. In the following research work, we, group of five students, have cloaked the role of researchers and reaped a considerable amount of sagacious know-how about conducting a research and using marketing research gears in different areas of research. 2. Background to the problem 2.1 About Sainsburys Sainsburys Supermarket is the longest standing major food retailing chain in the UK, with their first store opened in 1869. The mission and policy of Sainsburys is to provide customers with healthy, safe, fresh and tasty food. The quality and fair prices of Sainsburys is taking responsibility to their business. Sainsburys stores have particularly emphasized on fresh food and they devote themselves to create continuous innovation. Moreover, they are concerned about customer needs and based on these needs improve products regularly. Its market share is around 16 % and now they serve over 18 million customers a week. Sainsburys own 455 supermarkets and 301 convenience stores, the type of these stores are categorized into 3 types, which are Main Mission outlets, Main Plus format stores (hypermarkets),and Mixed mission format shops (Sainsburys Central and Local). The large stores offer approximately 30,000 products and offer and support the non-food products and services in many of their stores. Around 88% of British households are provided by the internet-based home delivery shopping service. At present, Sainsburys is the third biggest supermarket chain in Britain after the countrys largest retailer Tesco and Wal-Mart owned ASDA. Their business mission is to be the consumers first choice for food, delivering products of outstanding quality and great service at a competitive cost working faster, simpler and together.'(http://www.sainsburys.co.uk/sol/index.jsp, N.D) 2.2 Describe the problem Sainsburys used to take the biggest slice of the whole retail market in the UK. However, since 1995, Tesco started with their membership cards, and out of blue their sales have increased rapidly. Sainsburys became the third biggest supermarket chain in Britain after the countrys largest retailer Tesco and Wal-Mart owned Asda. (http://news.bbc.co.uk/1/hi/business/4694974.stm, N.D, BBC News) 2.3The main reasons for exploring the problem The formula of Sainsburys success could be concluded in the points which are listed below: High quality products quality assurance Wide range of products Different customer segmentations (http://www.foodprocessing-technology.com/features/feature56457/, ND) Although Sainsburys still follows these points to manage the company, but according to the reduction of the market share, the profit of managing Sainsburys has been more seriously affected. Although Sainsburys could retain the balance of revenue and expenditure, moreover, it remained permanent. It still needs to attract more customers and raise its market share. Furthermore, the needs of its customers should be valued and respected. We need to do marketing research to explore the possible factors which affect customers satisfaction and then use marketing strategies to improve these factors to increase customers shopping demands and enhance their loyalty. 3. Problem Definition An extensive study of market conditions and retail industry in United Kingdom gave us a brief idea about the status of Sainsburys in the retail industry. The largest retailer in the UK till mid 1990s suddenly dropped to the third position loosing its hold on market and decrement in the potential market customers. The decline in market shares and a low rate of sales returns was enough to define the problem for Sainsburys in the present market scenario. With new retailers emerging in the sector deploying all their marketing strategies to be the best in the race, it is very important for Sainsburys to take a brave step now to protect their current position and then to improvise on their hold in the industry. 3.1 Management Decision Problem What can Sainsburys doto regain the market share in retailing industry? The management team now require to sit down and discuss the failure points and the current shortcoming to establish a conclusion to why there is a constant downfall in the shares of the company and why it is being overtaken by a company (ASDA) which has its central operating sector based in a country (USA) which is thousands of miles away from UK. As per a latest study, the retail industry is expected to show an increase in 15% annually and Sainsburys needs to identify the market requirement till they become history for the consumers. (sources) 3.2 Marketing Research Problem The Management Problem was turned into a Research Problem which more specifically tackles the aim of this study. l To determine the various needs of shoppers and the extent to which current Sainsburys experiences were satisfying those needs compared to the competitors. The conversion of the management problem into a research problem makes the concept easier to understand and tackle. It gives a broader prospective of the problem and alongside makes a simple way to handle and implement the desired implications. 3.3 Research Components The research components further diversify the purpose of research and explain the problem in detail. The following components define the research problem: What is the demographic and psychographic profile of the customers? What do customers expect when going shopping in the stores? How well does Sainsburys existing products and service offering meet customers needs compared to Tesco and ASDA? Are there any customer needs that are not being adequately met by Sainsburys? How often do customers go shopping per week? 4. Research Approach Development In this section, it reveals the Exploratory Research conducted and the Conceptual Model. 4.1 Exploratory Research 4.1.1 Literature Reviews This section concerns some available information extracted from Literature Reviews. Based on literature reviews, service quality, is seen as an important factor, and closely related to a retail companies performance. Service quality is perceived by customers as the result of comparing the expectations about the service they are going to receive and their perceptions of the retail companys actions. (Rodolfo Vazquez et al, 2001). It is of great help to demonstrate how to assess the service performance of a retail company and it carries some implications itself as well, which is beneficial when making the model of this study. According to Yan Lu et al (2008) there are five dimensions of service quality in a retail store setting, including: physical aspects, reliability, personal interaction, problem solving and policy. In addition, Rodolfo Vazquez et al. (2001) found that service quality in retail companies adopting the commercial format of supermarkets has a four factor structure (physical aspects, reliability, personal interaction and policies). Physical Environment Physical environment incorporates the inward and outward appearance of the store. According to Rodolfo Vazquez et al (2001), physical environment involves the simplicity and importance of shopping from the internal appearance of the sales outlet. Based on this, Rodolfo Vazquez et al states that there are two physical aspects of supermarkets: store appearance, which includes: decoration, fixtures, equipment, cleanliness, design of product and services publicity leaflets and the convenience of shopping, which includes: interior design and store layout of sections and product shelf position. According to Poping Lin (2005), traditional wisdom teaches that one key to win market share is offering a wide variety of products, which can be helpful for attracting a wider variety of customers. Providing products and services at a close and most convenient location, is the very core of deriving the best return from investments, also the ambience a store maintains can influence a customers purcha se decisions to a great extent. (Prakash Gupta, year) Reliability According to A.Parasuraman et al. (1988), to be reliable is being able to perform the promised service dependably and accurately. Based on his research, A.Parasuraman et al. found out that reliability is the most important factor taken into consideration by customers when they evaluate a retail companys overall service quality. This has also been supported by many researches in other studies. Dabholker et al. (1996) indicate that reliability in the eyes of customers is a combination of keeping promise and doing it well. Keeping promise means that a retail company should stock enough products to satisfy customers needs and guarantee the products quality as well as allowing returns and exchanges and being willing to dealing with any problems from customers. On the other side, in the terms of doing it well, a company is expected to be able to provide customers with fast sales transactions and precise information, such as sales promotions, price and sales slips. (Rodolfo Vazquez et al, 2 001) Personal Interaction Based on existing literature, it is noted that customers are not only interested in the product offerings and physical environment, but also on the service provided by staffs. Personal interaction involves the process followed in order to obtain the sale and the service encounters where the need arises while coming in contact with the retail company employees. (Rodolfo Vazquez et al, 2001) According to Prakash Gupta (year), consumers look for help whenever they are in an emergency. In that situation, store employees helpful advice and assistance will help to reduce the attrition rate of customers and enhance shopping experience. Policy Policy captures aspects of service quality affected by the strategies of the prices and brand assortment. Brand assortment policy must be established with great care and also a large and wide-ranging assortment of well-known brands is needed. (Rodolfo Vazquez et al, 2001) In addition, retail stores should be able to come up with an attractive pricing policy. According to Siu and Cheung, policy has a great impact on customers repeat purchase intention. (Yan Lu, Yoo-Kyoung Seock, 2008) Customer Satisfaction Customer satisfaction is a measure of how an organizations total product performs in relation to a set or customers requirement (Nigel Hill, Jim Alexander, 2006). There is no better advertisement than a Satisfied Customer and nothing worse than a Dissatisfied Customer (Phillip Kotler et al, 2008). Marketing Researchers and Managers have realized how important customer satisfaction is. According to Robert Heller (2006), customer based strategy is the only important form of strategy, product and producer driven strategies are fast dying. Similarly, Customer Satisfaction is the ultimate goal, and an investment that often doesnt produce result in a short term, but leads to Customer loyalty in a medium or long term (Craig Cochran, 2003). The lack of attention to customer Satisfaction costs companies money because there is an intractable connection to high level of customer satisfaction and increased share holder value (Chris Denove, James D. Power IV, 2007) Loyalty It is believed that maintaining the current customers costs less than attracting new customers, in the light of this; it is wise for companies to pay close attention to retaining their current customers. There are efficiencies in dealing with existing customers rather than new customers. (Ruth N.Bolton, 2000) Relative retention has been shown to explained profits better than market share, scale, cost position, or any of the other variables usually associated with competitive advantage. (Niren Sirohi et al, 1998) In general, the customers loyalty is indicated by an intention to perform a diverse set of behaviors that signal a motivation to maintain a relationship with focal firm, including allocating a higher share of the category wallet to the specific service provider, engaging in positive word-of -mouth, and repeat purchasing. (Ulrich R. Orth, Mark T.Green, 2009) According to Zeithaml et al., favorable assessment of service quality leads to favorable behavioral intentions such as p ositive word-of-mouth and preference for one company over others. (Yan Lu, Yoo-Kyoung Seock, 2008). In other word, higher satisfaction relates to higher loyalty. (Ulrich R. Orth, Mark T.Green, 2009) 4.2 Conceptual Model On the basis of the literature reviews, a final model has been defined (Refer to figure 1), which consists of two parts. In the first part of the model, there are 4 Independent variables (namely Physical Environment, Reliability, Personal Interaction, Policy), consisting of several aspects respectively, that may have an impact on the Dependent variables (Customer Satisfaction as shown in the model). As regard to the second part of the model, we assume that the Independent variable, Satisfaction, is connected with Loyalty, Dependent variable. Table 1: Summary of Research Questions and Hypothesis Specification of information needed Depending upon each component of the problem and the conceptual model, research questions and hypothesis, the information needed can be defined as follows: Component 1: To determine the factors customers are apprehensive about when selecting a store for shopping. Perceptions of customers on factors that influence choice of supermarkets Component 2: To determine how well do existing service offering meet customers needs. Evaluation of customers on the performance of ASDA. Evaluation of customers on the performance of Sainsburys. Evaluation of customers on the performance of Tesco. 5. Research Design and Methodology 5.1 Research Design In order to obtain the required information to solve the marketing research problems, research design was carried out for the further step. The research design is the framework or blueprint for conducting the marketing research project that specify the procedures necessary to obtain the information needed. (Malhotra, 2009) There are two basic types of research designs available which are classified in terms of the research objectives: exploratory and conclusive. (Malhotra, 2009) In this report, both exploratory and conclusive research designs were conducted for Sainsburys. 5.1.1 Exploratory research design In order to understand and gain insight to the problem that the company is facing now, a detailed literature review was prepared. 5.1.2 Conclusive research design After gaining understanding of current situation and management-decision problem of the company from exploratory research, the conclusive research was designed to make the management decision, testing hypotheses and also examining relationships between factors influencing the supermarket selection and customer satisfaction of Sainsburys as compared to its competitors. Furthermore, the descriptive research was used to describe the market characteristics and determine those relationships. Due to time constraint, the single cross-sectional design was used and a selected group of respondents were measured at one time. The data-collection technique used in this report was the survey conducted by a predesigned questionnaire. 5.2 Methodology 5.2.1 Secondary research methodology In order to collect data about the companys problem in general, two types of the secondary research were collected. The first one is the internal secondary data. Obtaining information from companys annual report provided the background of the company and fundamental data about its market shares. The second one is the external secondary data. In research approach development step, literatures have been reviewed. The information was retrieved from many sources including census data that provided elementary background of demographic data of UK households and consumption behaviors of UK consumers. In addition, abstracts in form of bibliographic databases have been retrieved from the University of Leeds Portals library. Gaining information from above secondary data can help us to understand the companys situation, define the research problem and also develop an approach to that problem. Journal articles and books provide knowledge in defining the variables in the research model which led to formulate the hypotheses and forming questionnaire design. 5.2.2 Primary research methodology 5.2.2.1 Research approach The major research approach chosen in this report is questionnaire survey. A detailed survey selecting a large sample was conducted to support the literature to get a deeper understanding of factors in choosing supermarkets. Furthermore, surveys were chosen in order to gain insights into the consumer behaviors pattern and consumers perceptions of UK supermarkets. 5.2.2.2 Sampling design Due to budget and time limitation, sample surveys were selected based on direct questioning. A sample is a subgroup of the elements of the population selected for participation in the study. (Malhotra, 2009) In this report, the sample group was selected from the total population in the UK. In determining the sample size, the statistical method was chosen. The sample size was calculated as follows: 2500 * N * Z2 n = ____________________ [25(N-1)] + [2500 * Z2] Where n = sample size required N = population size Z = number of standard errors The total population size (N) is 41,020,711 which are derived from the estimated people aged at 15-64 years in the United Kingdom as of July 2009. The source of information is The Central Intelligence Agency (CIA). In this case, the most commonly used 95% confidence level is applied. When the variables are taken, the result obtained from the formula could be as below: 2,500 * 41,020,711 * 1.962 n = __________________________ 25(41,020,711 -1) + (2,500 * 1.962) = 384 Due to time and cost constraints, 40% of the total sample size was taken into consideration, therefore adding up to 154 samples could be collected in conducting the survey. For the sampling method used in the surveys, the data collected through a survey of 154 respondents was divided into two proportions equally. The probability sampling techniques used in this report is Simple Random Sampling (SRS) in which each sample in the total population has an equal probability in selecting. (Malhotra, 2009) Therefore, half of the total questionnaires were executed by people living in Leeds and the rest was from people living outside Leeds. Moreover, two ways in distributing the questionnaires were conducted: paper based and online based survey. 5.2.2.3 Questionnaire Design (Refer to Appendix 1) The division of research problem into components made the way to design the questionnaire to analyze the market scenario and the customer needs. The background of the questionnaire design was the basic study of the component and sub-dividing the components into various similar factors which are considered to select or prefer any retail industry. The Physical Factors were classified as size, location, layout, and etc. of the store and mentioned as questions in the draft. 12 broad questions were decided on the basis of relevance and availability of time for the participant to come out with rational answers without any external or internal influence of reviewer or the industry. The intention was to collect some primary data about the general perception of people and then segmenting them as per their responses and choices. As required questionnaire was designed in 4 major segments in five pages including the introduction and purpose of study, literature was consulted to find out the best blue print of the questionnaire. It was also considered that all the questions are easy to understand and the response is useful for the analysis of the components. The questionnaire was designed with both multiple choice and dichotomous questions with all the scales referred as per the 5 Point Likert Scale l The first section dealt with the general introduction of the respondents to the retail industry, the shopping habits and the familiarity with the retail market. l Section 2 were the general factors affecting the selection of supermarkets and respondents preference of retail stores, continued with the acuity of three major supermarkets in the UK namely ASDA, Sainsburys and Tesco. l Section 3 covered the satisfaction and loyalty level of the participants towards their favorite retail store. l The final section was the personal information about the respondent assisting with the demographical and segmentation of the participants. The sentences of the questionnaire were made simple and all the options and questions were double checked for any offence in the questions. It was specially taken care that every response should be informative and two open questions were also provided in the questionnaire in order to find depth know-how about the stance of people towards Sainsburys irrespective they are loyal members of Sainsburys shopping club or not. 5.2.2.4 Field work The data was collected between the 18th and the 22th of November, 2009. The questionnaires were collected in different times and different places, targeting all supermarket shoppers throughout the UK; starting from University of Leeds, city centre, flat residents and people outside Leeds. The questionnaire delivering method was personal interviews in order to control the response rate and clarify the complex questions. 5.2.2.5 Analytical issues A diversity of analytical methods was used to gather the data and analyze the results. To analyze the basic statistics, descriptive statistics has been used. Furthermore, graphical representations and one-sample tests were applied to present the demographic and psychographic profile of respondents and also examine the influential factors when choosing a supermarket. To analyze the relationship between independent and dependent variables, the regression analysis has been used. Bivariate regressions were used to test the hypotheses H1, H2, H3, H4, and H5 while multiple regression analysis was used to test whether or not there is collective relation between all hypothetical factors and customer satisfaction. 6. Results and Analysis In this part, SPSS was used to represent the basic statistics, graphical representations and one-sample tests in order to answer the five problem components. Also, it was used for testing whether or not the results support the hypotheses. 6. 1. Analysis of Problem Components 6.1.1 Examining demographic and psychographic profile of respondents There are 154 questionnaires have been completed which 60 % is female and the other 40% is male. (Refer to Appendix 2) More than 50% of respondents aged between 18-24 years old and they are all students. The second most majority is people aged between 25-34 years old. The minority is people aged more than 65 years old. (Refer to Appendix 3) By far the most of respondents are single due to the fact that they are students. One-fifth of them are married and there is no widowed who filled in the questionnaires. (Refer to Appendix 4) More than a half of respondents are students and nearly 30% of all respondents are working and employed by the company. (Refer to Appendix 5) Nearly half spend between  £20 40 when going shopping while the average household annual income is below  £ 15,000. (Refer to Appendix 6 and 7) 6.1.2 Examining factors affecting supermarket selection Table 2: One-sample T-test statistics results One sample T-test were carried out to test the extent to which the mean scores are significantly higher than the mid point 3 on the scale ranging from 1 = the least important to 5 = the most important. Results summarized in the table indicate that customers evaluate the Independent variables positively when choosing which supermarket to shop in, but at different levels. It is also obvious from the table that Price, Location/Nearness, Quality of Products, Variety of Products have the strongest mean. It is important to note that the 4 Independ

Comparing The House of Mirth and Daisy Miller :: Henry James, Edith Wharton

Edith Wharton’s â€Å"The House of Mirth† mainly describes the need of a woman to be married to a wealthy man and how she attempts to find the most appropriate suitor. â€Å"The House of Mirth† also observes the tedious physical and mental decline of a young woman who, because of her own weakness and indecisiveness, falls from social distinction into poverty and griminess. The story presents a cruel measure of reality and ends quite sadly. Instead of marrying and living happily, Lily weakens slowly and commits suicide, possibly unintentionally, as a way of evading a lower-class humanity in which her upper-class needs cannot survive. Lily's life is the exact opposite of dignity or beauty; she had many chances to live the kind of life she dreamed of, but lost it all. Similarly, Henry James’ â€Å"Daisy Miller,† is a rich, young, American girl from New York, traveling around Europe with her mother and younger brother. Daisy is a complex combination of traits. She is feisty, independent, and well intentioned, yet she is also petty, ignorant, and unsophisticated. Daisy is also an irritating flirt. She has no public elegance or informal gifts, such as appeal, humor, and a talent for banter. Also she is primarily interested only in influencing men and making herself the hub of interest. Throughout the story, Winterbourne, the love interest of Daisy, is fixated over the issue of whether Daisy is naive, but her behavior by no means reveals whether she is or isn’t. Winterbourne accepts that Daisy is crude but wonders whether she is innocent. Frequently, Daisy seems less than innocent since Winterbourne did catch her with another man late at night at the Coliseum, which results in her death from malaria. Overall, it is the way in whic h Daisy embodies all the different forms of innocence that results in her demise. While the telling of the story is quite similar, â€Å"The House of Mirth† is different in the sense that all that character’s form of thinking is revealed to the reader. Henry James primarily portrays the story of Winterbourne and the affect that Daisy has on him. He does describe Daisy in great detail yet he fails to give any indication of why she acts the way she does. One can only ponder over ideas of how she thinks and her reasoning behind what she does in certain events. It is obvious that Daisy is ignorant to her inappropriate behavior but it is unclear if this is an act or if she is really unaware that she is acting incorrectly.

Ntozake Shange :: Male White Dominance Essays Prejudice

Ntozake Shange After spending a semester looking at Gardner's limited selection of people, I became frustrated at his blatant message that White male creativity is the only one to exist. With his obtrusive message in mind, I felt the need to challenge Gardner and his model to become less Euro-centrally male driven. In order to confront him, I have chosen a person who is neither, White nor male. Instead, she is a Black American woman who I can consider to be, in many aspects, a creative genius. Although I find it incredibly hypocritical to try to fit Ntozake Shange into Gardner's creativity model, for all intensive purposes for the class I will first point out how she does meet his model. Next, in accordance with Black feminists, I will examine why she does not fit into Gardner's creativity model and frankly, why it does not matter that she is not shaped into the model. Further, I will confront the issue that marginal people are rejected society's cannon (i.e. the white male cannon), and how Gardner, in the position of a writer he could have broken down some of these barriers. Ntozake Shange does fit into five of the seven intelligences in Howard Gardner's model. As a performance artist, poet, musician, writer, and politician, Shange's intelligences span the interpersonal, spatial, kinesthetic, musical, and verbal talents. She blends music, drama, and poetry to characterize the Black experience in America, particularly the Black female experience. Her works empower women to take responsibility for their lives by learning to love themselves and challenge their oppressors. Shange's life and works give clarification and direction to the current feminist movement (Black Women in America). Furthermore, her supportive back-ground fits her into Gardner'stheory that, "the roles of family and teachers during the formative years, as well as the roles of crucial supportive individuals during the times in which a creative breakthrough seems imminent" through the lives of creative people (8). Paulette Williams was born to Eloise and Paul Williams on October 18th, 1948. Later in life, Paulette Williams changed her "slave name" to an African name, Ntozake Shange. Ntozake means "she who comes with her own things" and Shange means "who walks like a lion" (Current Biography 1978). However, in her earlier life, Shange lived a seemingly comfortable life. Her mother was a psychiatrist/social worker and her father was a surgeon. Despite their Blackness in a times of segregation, Shange was given violin and dancing lessons while exposed to other artistic activities as well.